Creative Direction/Strategy
The Washing Machine Project + Whirlpool Foundation
Creative Director for video production and graphic design. Creative strategy for go-to-launch plans, internal/external communications and ongoing awareness.
It all begins with an idea.
More than half the global population is washing clothes by hand which can take up to 20 hours per week. To help address this, the Whirlpool Foundation is supporting The Washing Machine Project, a grassroots organization that provides off-grid manual washing machines to people in low-income and displaced communities who don’t have access to stable electricity and/or running water. Together, they’ll deliver thousands of manual washing machines to communities and households across the world over the next five years. The collaboration is expected to impact an estimated 150,000 people and improve their quality of life, saving time for learning and income-generating activities.
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The Promise Video announced the partnership but also served as the foundation for the commitment together; establishing trust, building awareness and laying the foundation for a successful and enduring collaboration.
Internal activations promoting employee engagement and ways to get involved.
Social media video, stories and infographic creative, introducing the program and building awareness.
