Art Direction/Creative Direction
KitchenAid 100 Year Anniversary Installations

KitchenAid 100 Year Anniversary Installations celebrate a century of making history & stand mixers.

Mixed-media installations at global headquarters & the mixer plant showcase milestones from the brand's first 100 years, inspiring corporate & manufacturing employees with passion for the future.

Gold Winner - 2020 IHAF In-House Creativity Award

COLOR PLATES MADE IN THE PLANT are repurposed into art showing off the full palette of hues from every era

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EMPLOYEE ENTRANCE celebrates both the makers who create the mixer and those who create with it in the kitchen

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GIANT STAND MIXER PHOTO BOOTH shows the hands-on manufacturing process and invites employees to share their part in the brand's history

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BRAND SPACE REFRESH brings the brand purpose to life with close-up cooking photography

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HALLWAY TIMELINE celebrates the history of a brand 100 years in the making

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LIMITED-EDITION PRODUCT DISPLAY expresses the brand's iconic style and appetite for color

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Art Direction/Creative Direction
lmmersive Brand Experience

Maytag & Whirlpool Lobby Takeover transforms the marketing hub into an immersive brand experience.

Compelling graphics & impactful claims bring the new laundry lines to life as more than metal, making an emotional connection that evokes confidence & pride in the latest industry-leading innovations.

Bronze Winner - 2020 IHAF In-House Creativity Award

CEILING BANNERS make a statement from each entrance-even the balcony

PILLAR GRAPHICS differentiate Whirlpool and Maytag with larger-than-life brand imagery

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LENTICULAR MAGNETS animate each brand's hero feature in a memorable takeaway

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ENVIRONMENTAL INSTALLATIONS showcase product features in an engaging, approachable way

Creative Direction
Global Visual Storytelling

Corporate office spaces becoming a space of visual purpose that is rooted in a globally shared vision of Improving Life at Home.

Pairing visuals with strong storytelling that creates a culture by design, not by default. Using simplified messaging focused on a strategic agenda, vision, mission, values with a balanced representation of the family of brands. Modular design that allows updates and changes without requiring physical impact to the facility structure.